Economic and Behavioral Decision-Making
The laboratory studies how individuals make economic decisions under risk, uncertainty, and imperfect information, using experimental methods to identify underlying behavioral mechanisms.
Behavioral Finance and Investment Decisions
This research area investigates investor behavior, risk perception, and the influence of cognitive and emotional factors on financial decisions within controlled experimental settings.
Consumer Behavior and Experimental Marketing
Experiments are used to understand how individuals evaluate alternatives, form preferences, and respond to marketing stimuli in decision-making processes.
Managerial and Organizational Decision-Making
This area examines decision-making processes within organizations, including cooperation, coordination, and strategic behavior in economic and managerial contexts.
Behavioral Foundations of Decision-Making
This research area focuses on fundamental behavioral mechanisms that shape economic and business decisions, including preferences, cognitive biases, learning processes, and social influences.